← All case studies

Events & Cultural Activations · 2024

Citywide design week, captured from a Harlem vantage point

NYCxDESIGNNYCxDESIGN / Harlem by Design

Client

NYCxDESIGN / Harlem by Design

Year

2024

Role

Creative direction, photo, video

Deliverables

Multi-venue coverage · Designer interviews · Hero film

01

The Brief

Build a cohesive visual story across six Harlem venues over five days — without losing each space's specific point of view.

02

The Shoot

Pre-production walkthroughs at every venue. A single LUT and editorial grid locked before day one so every venue felt like one publication.

03

The Result

Imagery licensed by NYCxDESIGN and re-published by participating studios. The hero film became the program's official 2024 recap.

Gallery

Studio visit
Opening crowd
Object detail
Designer portrait
FilmHero film — 4:48

Next case study

Times Square Alliance