Commercial & Brand Content · 2024
Public art, performance, and the busiest pedestrian plaza in the world
Times Sq.Times Square Alliance
Client
Times Square Alliance
Year
2024
Role
Lead photographer
Deliverables
Activation photography · Recap edits · Press-ready stills
01
The Brief
Document recurring plaza activations — from Broadway moments to artist commissions — with imagery that works for both press release and social.
02
The Shoot
Pre-dawn calls to beat foot traffic for wides; full-day coverage for performances; second-shooter for crowd reactions.
03
The Result
Press-cleared imagery within hours of wrap. Pickups in NYT, Vogue, and trade press across multiple activations.
Gallery
Plaza wide
Performer
Crowd reaction
Night detail
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