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Commercial & Brand Content · 2024

Public art, performance, and the busiest pedestrian plaza in the world

Times Sq.Times Square Alliance

Client

Times Square Alliance

Year

2024

Role

Lead photographer

Deliverables

Activation photography · Recap edits · Press-ready stills

01

The Brief

Document recurring plaza activations — from Broadway moments to artist commissions — with imagery that works for both press release and social.

02

The Shoot

Pre-dawn calls to beat foot traffic for wides; full-day coverage for performances; second-shooter for crowd reactions.

03

The Result

Press-cleared imagery within hours of wrap. Pickups in NYT, Vogue, and trade press across multiple activations.

Gallery

Plaza wide
Performer
Crowd reaction
Night detail

Next case study

Broadway Night Out